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Pershore sits on a sweeping meander of the River Avon, about midway between Worcester and Evesham in the Vale of Worcester. It is a market town defined largely by its Georgian architecture, which lines the wide main street and masks the medieval origins of many of the buildings. Life here tends to revolve around the Abbey and its surrounding parkland, which provides a green lung right in the centre of town. Geographically, the area is characterised by its fertile soil - traditionally famous for plum orchards and market gardening - and its proximity to the Bredon Hill outliers of the Cotswolds. The town remains relatively quiet compared to its larger neighbours, supported by a functional high street of independent shops rather than major chains, and it retains a direct rail link to London Paddington and Oxford via its own station just north of the centre.